Design should never say, “Look at me.” It should always say, “Look at this.”
David Craib - Famous designer
There is nothing that makes its way more directly to the soul than beauty.
Joseph Addison - English poet, playwright and politician
Beauty is an experience, nothing else. It is not a fixed pattern or an arrangement of features. It is something felt, a glow or a communicated sense of fineness.
D.H. Lawrence - English author, poet and artist
There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.
Milton Glaser- graphic designer and creator of the I heart NY logo