Cooliris is proud to highlight Barrett-Jackson.com as this month’s Featured Site! Barrett-Jackson is the second featured site in our series of posts profiling websites that have implemented the Cooliris embed wall.
Barrett-Jackson has blossomed over some 39 years into the world’s most prestigious hub for collector car auctions and events. After meeting in the early 1960s, Russ Jackson and Tom Barrett formed a long-lasting friendship and partnership. In 1971, the two put on the company’s first collector car auction in Scottsdale, Arizona. With the success of the Scottsdale event, Barrett-Jackson expanded to host shows in Palm Beach, FL and Las Vegas, NV. Barret-Jackson is dedicated to innovation and strives to offer the world’s most desirable vehicles with an experience that appeals to everyone.
Cooliris helps Barrett-Jackson.com mirror the company’s dedication to innovation in their car auctions. Cooliris is used on Barrett-Jackson’s homepage to present the cars from those auctions in an interactive and visually appealing 3D wall.

To learn more about the Barrett-Jackson/Cooliris partnership, we talked with Evan Baltz, Barrett-Jackson’s Director of Web Development.
Q: In what ways has Cooliris enhanced your users’ experience on Barrett-Jackson.com?
A: With us, it’s all about cars. People love to look at cars. We needed a cool way to be able to present the beautiful cars from our auctions and give our website visitors an interactive experience. The CooIiris photo wall give us a way to show thousands of car photos in a single wall, or display event photos, promotional videos, and other important information in a slick format. It’s an especially cool experience in our My Garage area where users can browse 25,000+ car photos and select ones to save to their own personal Cooliris wall. It’s just a great way to give visitors what they want.
Q:How did you first find out about Cooliris?
A: You know, I don’t even remember now where I first saw the Cooliris wall (called PicLens back then). I think I may have seen it in the Firefox add-ons area and tried it out. When I saw it and what it could do, I knew I wanted it. I implemented it first on my own personal website and then brought it to Barrett-Jackson as it served as a great way display our car photos and videos. The enhancements that have been made over time have added even more ways to take advantage of the “cool” technology. I am looking forward to what comes next!
The ease of navigation and sleek 3D interface make Cooliris the perfect way for car enthusiasts and first time buyers alike to become immersed while browsing the cars from Barrett-Jackson auctions. Since the site utilizes a dynamic media RSS feed, new media is uploaded to the site automatically shows up in the Cooliris embed wall viewer.
Cooliris is very happy to be working with passionate innovators like Barrett Jackon. We look forward to more exciting partnerships in the future!