Announcing the world’s first live 3D ad campaign for iPad

Today we launch the world’s first LIVE Immersive 3D Ad campaign in partnership with InMobi, the world’s largest independent mobile advertising network! We’ve been talking about Cooliris Immersive Ads for a while now, and we’re super excited to work with Starcom Mediavest Group, who brokered the deal, to bring cutting edge ads to mobile platforms around the world. The ad campaign, which you can see in the video below, will run on iPads in the UK until July 31, 2011. Read more about the development of Cooliris Immersive Ads after the video.

We created Immersive Ads to empower advertisers to deliver engaging, rich-media ads to mobile devices. By adding interactive 3D to the images, video and animation found in many ads, we take rich media to a new level. Like Big Game Spots (the commercials that air during the Super Bowl), consumers will enjoy and interact with Cooliris Immersive Ads without needing prior brand affinity. Our one-of-a-kind “parallax banners” immediately capture the consumer’s attention. Parallax banners feature 3D models that smoothly animate as viewers tilt their mobile devices. Unlike video or print ads, Immersive Ads let consumers drive the experience. At every turn, the consumer chooses what to explore as they tilt, pinch, swipe and zoom virtual 3D products.

With our 3D technology, consumers can select their own vantage point, interact with the scene, and view it from all angles. This enables the products to really come alive – you can actually see the shine on the glass of a phone, how the fabric of a garment hangs, and so forth. Cooliris Ads break down the barrier between viewing a product in print or online and physically evaluating the product from all sensory angles in a store. This is particularly significant for products where it’s important for the consumer to hold and feel the product – such as electronics, clothing, jewelry, etc.

Here at Cooliris, we’re all about SPEED. Cooliris Immersive Ads offer native, hardware-accelerated performance that cannot be matched by modern HTML technology, such as iAd. For example, when you tap on an iAd banner, the first thing you see is a progress bar on a black background. The progress bar hangs around for as long as it takes the ad to load, which could be 15 seconds or more on a 3G connection. But who wants to wait? How many advertisers are okay with losing customers to a slow banner? For these very reasons, banners in our ads expand instantaneously into rich 3D environments. And, once you’re in an Immersive Ad, you’ll experience instantaneous interactivity that cannot be matched by today’s HTML ads. This is how we believe ads should be – fast, seamless, and entertaining.