Facebook Uses LiveShare Gallery for Father’s Day Greetings

They’ve always been there for us – wiped our tears, taught us how to throw a football, helped us with homework, provided us with unconditional support and along the way spoiled us rotten. We owe the world to our fathers! This Father’s Day, Facebook teamed up with LiveShare for an extremely special way to thank fathers everywhere.

For their Father’s Day promotion, Facebook asked their user base to submit photos honoring their dads, and we’re excited that Facebook trusted Cooliris products to beautifully display all the submissions on their own Facebook Fan page, which boasts 46 million fans. You might think something this beautiful took weeks to produce, but because of the powerful platform we’ve built with LiveShare, coupled with Facebook’s social plugins, turn-around was a matter of minutes.

…or, click here to view on Facebook

Increasingly, marketing campaigns are based around user-generated content. Brands and organizations have found that allowing users to contribute content gives them the chance to connect with the material on a deeper personal and more meaningful level. Facebook especially has shown that they understand this phenomena by consistently setting the standard for new and innovative ways to engage their massive user base. The response to this particular campaign was overwhelming – thousands of pictures from all around the world were sent in. Together with Facebook, we were able to pay homage to our fathers.