One thing that we are particularly excited about having built recently is a set of prototype immersive ads. Before you read on, you should take some time to watch this video:

The demos that you see there were built on the Cooliris Platform. The first three ads are hosted in our desktop media browsing application. The fourth is an example of what we can do with WebGL in a suitably modern web browser.

While there are potential ways to simulate this experience today, they require tons of specialized work (the sort of thing that you would have to hire a game developer to do instead of a web developer). Our goal with the Cooliris Platform is to make it simple to both create and publish amazing immersive ads. Using our platform, you only have to provide 2 things to implement rich immersive ads: 1) your 3d artwork in an industry standard format such as .3ds, and 2) a description of what behaviors to exhibit to the user in the ad in the SigmaML markup language. For example, in the combat video game example ad, you would describe the camera path to animate through when selected. In the Canon example, you would tell us to show parallax when the user scrolls the page and to pop the camera out and allow the user to rotate it.

Feedback from our advertising clients and technology partners has been very promising so far. We expect you to be able to see ads powered by the Cooliris Platform in the not too distant future–starting with iOS, and next on the Web. We’ll keep you posted as things develop on this front.

Exciting news – on Wednesday, we announced the release of Liveshare version 1.1 for Android and today, Liveshare v1.1 for iPhone is now available in the App Store! iPhone users can now take advantage of Liveshare’s extensive event list to discover cool parties and concerts that are happening near them for the week and see the photos unfold from those events in real time.

Don’t forget to check out www.liveshare.com to see all the event photo streams on the web and for the ability to “follow” specific photo streams. For those of you that are into mobile photography, follow and participate in our Photos of the Day stream – we select the best submissions to be featured in this moderated channel so go ahead and submit your coolest photography.

If that’s not enough to get you to download the new app, check out this quick demo video:

The Social Media Prom hosted by Funny Or Die last Thursday was a huge success! Thanks to @Krystyl and @Benparr for putting together an amazing event(!) and everyone who came to our photo booth to share the fun and allow us to capture memorable moments, and there were plenty of them! Check it out, find yourselves, and share the link with your friends! You can also share individual photos in the Wall by clicking the Facebook and Twitter icons on the right side of the photo.

This was the first time Liveshare was introduced to this social media community and we are absolutely thrilled about all the LOVE we got! There were, however, a few glitches with sharing, saving, and commenting that we thought would be worthwhile to address them here:

SHARING – Once you download Liveshare app on your iPhone or Android phone, you can click on the arrow icon at the bottom of photo of your choice or click on SHARE at the top of the photo stream to share the entire photo stream via Facebook or via email.

SAVE/DOWNLOAD – If you want to download the photos, all you need to do is get the Liveshare app for your mobile phone, select the photo, and click the lower left pop out button to share or save the photo. The current version that is available in the app store is still an early version of Liveshare, but we’ll be releasing a new version soon so stay tuned!

TAGGING/COMMENTING – Current 1.0 version only allows “liking” but we are looking at integration in the future so stay tuned!

We’d also love to hear from you so please send us your comments! Android v1.1 was just released, so those of you who have Android phones, make sure you update!

Thanks again, and follow Liveshare on Twitter to get the latest Liveshare updates and event notifications.

Today, we are announcing new Liveshare releases for Android and Web!

With the new Liveshare for Android version 1.1, you now have an extensive list of events (provided by Eventful) happening all over, so you can see what’s happening – at the speed of life. Use Liveshare to discover cool events that are happening near you for the week and see the photos unfold from those events in real time! The location radius, time duration, and category of event can be adjusted to show you more or fewer events by selecting “Options”. You can also select the “Map” button to view events near you by location. The iPhone version 1.1 will be available soon – if you’d like to be notified when it is available, sign up here.

Liveshare also now syncs with a brand new web experience. Check out the new www.liveshare.com, which includes all the events happening all over and updates the photo streams in real time! This is the place to easily organize all of your events – you can follow photo streams, share them to Facebook or Twitter, download photos and more. If you have a friend that doesn’t have Liveshare, but you want to show them photos from the awesome concert you went to – this is place to go.

We are also working on a complimentary iPad app that will be a viewing companion to Liveshare, designed to let you explore all the Liveshare events and photos in a very cool visual way. You can sign up here to be notified when it is available!

These first releases will be primarily focused on bay area events and will be expanded to other areas.

Happy Livesharing!

We have recently incorporated a new Liveshare feature channel into our Cooliris web client! Here’s a glimpse of an action-packed last weekend with Liveshare.

Below were some of the hottest events in San Francisco last weekend, and if you were at any of them you may just spot yourself!

Pepper
3X Remeddy
Indie Mart
Exclusive Florence and the Machine Recording Session
Hi-def Creations @ Green Festival

If you want to participate in the live streaming of user-generated photos in our Liveshare channel which will be updated on a weekly basis, download the app and snap away! For more details on what this Liveshare thing we are talking about is–read this. This is an initial version of our Liveshare app and we’ll be releasing a version with fuller functionality soon. We hope that you will partake in the action and share your photos–at the speed of life!