New releases: Cooliris Express and embeddable Wall

Attention website owners and developers! For those of you using the Cooliris Wall on your websites, we’ve released a new version with performance and animation improvements, which means that scrolling is faster and interactions are smoother. This does not require any action on your part, but we will be rolling out the new SWF to your Walls incrementally from our end.

We’ve also taken your feedback and feature requests and released a new version of Cooliris Express that you can start using today. Besides the new, slicker interface, here are some of the cool new things that you can expect with Cooliris Express version 1.5:

My Cooliris Walls Manager

Cooliris Express now includes a personal webpage that allows you to view, manage, and edit all of your Cooliris Walls in a centralized hub, so that you can easily keep track of all of your Walls on your blog, Facebook or wherever. This manager also allows you to dynamically edit the content or appearance of an existing Wall in real-time without having to create a new one from scratch. All you have to do is click “Login” at the upper right of the the Cooliris Express builder website and login with your Facebook or Google username to access your personal Wall manager.

comScore and Google Analytics Support

Now, you can measure the success of your Cooliris Walls with stats support from comScore and Google Analytics. With these stats, you can find out useful information like how many times a visitor clicks on each photo or video. So far, many of the publishers using Cooliris Walls have seen a five to six time increase in engagement on their web pages!

Better ways to share individual photos and videos in the Wall

Previously, you could only share entire Walls, but now you can actually share individual photos and videos in the Wall. So, if someone visits your site and sees something cool on your Cooliris Wall, he/she can one-click share that photo or video to Facebook or Twitter, driving more viral distribution of your content for further exposure and traffic.

Hope you enjoy the upgrades in Cooliris Express, and please send us feedback!

For some cool implementations of Cooliris Walls around the web, check out these sites:

CBS’s TV.com
Taylor Swift Official Website
Skechers
Hindustan Times
Stanford Technology Ventures Entrepreneurship Corner

Press releases:
Cooliris Express Product News
Cooliris Express Adoption News