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Microsoft Features PicLens on IE Add-Ons

PRESS RELEASE

REDMOND, WA, March 11, 2008. Microsoft’s Windows Marketplace has selected PicLens as this week’s featured download on its IE Add-Ons webpage.

Window’s Market Place is Microsoft’s primary portal for over 5,000 downloads from over 2,000 companies. Add-ons selected by Microsoft are carefully screened by Microsoft and rated by users to ensure they meet the quality standards demanded by users.

The feature placement of PicLens on Windows Marketplace starts today and will run for one week. Thereafter, PicLens can be downloaded from the product detail page of IE Add-Ons or our own website at www.piclens.com.

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  • New York Times Cites PicLens as New Immersive Approach

    Hitting the newspaper stands today is an article in the New York Times that describes our popular PicLens product as an example of new generation technology for Web navigation. You can grab a copy of the article Coming Soon: Nothing Between You and Your Machine in the Business Section of the paper or at nytimes.com, which released the online version yesterday.

    Journalist John Markoff cites Nintendo Wii, the Apple iPhone, and PicLens as technologies that bring computer screens to life in new, immersive ways. Markoff goes on to highlight PicLens and its unique immersive features.

    Austin Shoemaker, our very own chief technology officer at Cooliris, Inc., is quoted in the article.

    PicLens Wall

    The New York Times is the largest 7-day paper in the United States, with home delivery in over 340 markets and a net audience of 22 million for its print and online publications. The publisher joins other media leaders, such as CNET, Macworld, and the BBC, who see PicLens at the forefront of emerging technologies that transform the Web experience.

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  • PicLens Enabled for 20+ Million Websites

    PRESS RELEASE

    MENLO PARK, CA, March 6, 2008 “ Cooliris, Inc. (www.cooliris.com), maker of the popular 3D photo viewer PicLens, has just teamed up with free website provider Freewebs (www.freewebs.com) to make the PicLens experience available to all Freewebs users and visitors. Freewebs has had over 20 million websites created by members using its intuitive, user-friendly tools, to date.

    As part of a larger initiative launched last week to enhance their online photo sharing product, Freewebs has added support for the PicLens browser extension, and present PicLens Lite (www.piclens.com/lite) as the default slideshow option on its webpage creation platform.

    At Freewebs we are constantly looking to improve our user experience, said Haroon Mokhtarzada, Co-Founder and CEO of Freewebs. We have seen a huge increase in the use of digital photography on our sites over the years and are excited about the opportunity to enable our members a new state-of-the-art way to display photos on their sites. PicLens and PicLens Lite offer beautiful and unique viewing experiences that we know it will be hugely popular with our millions of members.

    PicLens Lite gives those creating websites on Freewebs the power to create immersive, full-screen slideshows on their sites. Site visitors simply click a customizable “start slideshow” button to view photos on the site as a sleek slideshow presentation, complete with user controls. From there, users can play or pause the slideshow, or better yet dive into a full-screen cinematic experience that goes beyond the confines of the browser window.

    Viewers of PicLens Lite on Freewebs will have the option to enhance their cinematic experience by installing the free, full-versioned PicLens plugin on their browser. Available at www.piclens.com, the popular PicLens plugin sports many additional features, including the PicLens Wall, a stunning and magical 3D world where users can effortlessly drag, click, and zoom around thousands of images in a full-screen environment.

    With PicLens’ innovative technology and Freewebs’ versatile publishing platform, creating and enjoying websites with rich media will never be the same again.

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    About Cooliris
    Cooliris, Inc. is a privately held company headquartered in Menlo Park, CA. Founded in January 2006 with a simple mantra “Think beyond the browser,” Cooliris creates products that make discovering and enjoying the Web more exciting, efficient, and personal. Cooliris, Inc. has had over 5 million downloads of its core products PicLens and Cooliris Previews.

    About Freewebs.com
    Freewebs offers the web’s leading entry-level personal publishing platform, dedicated to ensuring everyone in the world can create a quality multimedia website. To date, Freewebs members have created more than 20 million comprehensive websites including blogs, photos, videos, music, e-commerce and more. Founded in 2001, Freewebs is privately held and based in Silver Spring, MD.

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